In this episode of BizBlend, Sana sits down with visionary entrepreneur Austin Holmes, co-founder of Publicity For Good and Signal Raptor, to unpack what it really takes to cast a clear and compelling vision for your company. From building a mission-first PR platform while living in a 23-foot Airstream to now leading a 60-member team, Austin shares battle-tested insights from both the Navy Special Ops and startup trenches. Learn how to differentiate goals from vision, handle distractions, lead under pressure, and keep moving forward when most people give up. This episode is a no-fluff guide to aligning purpose with execution in today’s fast-moving world of business.

About the Guest:

Austin Holmes is a Navy Special Operations veteran turned PR-tech entrepreneur. He scaled Publicity For Good from a mobile lifestyle to a multimillion-dollar agency and is now pioneering Signal Raptor, a platform reshaping how startups engage media. Austin’s leadership is rooted in clarity, growth, and grit—balancing family, business, and legacy with a mission to bring positive messaging back to media.

Key Takeaways:

Vision vs. Goals: Vision is your "why"—your long-term, evolving north star. Goals are measurable steps along the way.

How to Handle Distraction: Prioritize deep work, define your top 3 daily tasks, and don’t let distractions decide your direction.

Effective Communication: Most founders give up too soon. It can take 10,000 conversations to get your vision seen—don’t quit early.

Leadership and Culture: Austin’s company culture is built on accountability, growth, and the mantra: “Be champions.”

Stress Management: Use breathwork, gratitude, and emotional reframing to stay grounded under pressure.

Connect with Austin Holmes:

Instagram/X/LinkedIn: @AustinHolmes

Website: Signal Raptor | Publicity For Good

Also follow: Heather Holmes (Heather DeSantis) on all major platforms

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