Phase 1  Be sincere or human (11:02)
Phase 2 Prospecting or targeting (14:08) (Sales Navigator on LinkedIn)

• No paid advertisement (16:25) 
• Local market (18:32) 
• Is LinkedIn an online resume? (19:10) 

Phase 3 Endorse people (22:08)

Phase 4 Send something different from what's in their inbox( 29:30)

• What do you say? (33:07)
  •  Very Direct (33:22)
  •  Lead Magnet or an Opt-In (34:17)

Words of Wisdom
Breaking the Rules
Mindset is important, get started and don't quit