In this episode, Chris Simpson, founder of Catch and Play Songs, discusses his journey from musician to music marketing expert. He shares insights on the importance of community building, artist development, and the evolving landscape of music marketing. Chris emphasizes the need for artists to engage with their audience authentically and the benefits of a dedicated fan base.

Takeaways

• Music marketing has shifted from albums to singles, focusing on storytelling.
• Artists need to engage fans through authentic storytelling and community building.
• A dedicated fan base is more valuable than a large number of followers.
• The 'waterfall strategy' involves releasing singles to build momentum.
• Artists should leverage digital platforms for multiple opportunities to connect with fans.
• Community building is essential for long-term success in the music industry.
• Authenticity in marketing can lead to more genuine connections with fans.
• Chris Simpson's company focuses on music marketing, artist development, and community building.
• The Michigan music scene is diverse and cross-genre, offering unique opportunities.
• Chris Simpson emphasizes the importance of understanding and adapting to the digital landscape.