As many business owners finally realise they've got to grips with marketing online, the landscape changes again. If you are not capturing leads from your website and email marketing effectively yet, you may as well give that a miss as everything goes mobile! How can you keep up? By catching up and then keeping on top of it, that's how!
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Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.
Mentioned in the Vzine
Be Everywhere Online - 30 Day Challenge
UK International Coach Federation Conference 2018 #UKICF
Nicola's free app for your mobile device - Clicks & Leads
Competition on WriteClubThePodcast.com
On the blogs
Vzine 065 | When Everything Goes Wrong
Vzine 064 | Inspiring Facebook Lives For Business
Own It! 178 | Mary Daniels: Normal People, Noble Causes
Own It! 177 | The Value You Bring To The Hour
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It's Nicola here and I am pleased to report that I've been doing some successful DIY. I have installed a fly screen on my front door just over there. Got fly screens on all the windows and the back door there but the front door was one that didn't have one because the previous occupants had big dogs and they would've just charged straight through any fly screen.
So I've been wanting one for a while. And actually my next door neighbours gave me one and I read the instructions and installed it myself. So now I am safe, not from the most pernicious kind of fly or mosquito that really wants to get through the gaps, but I'm safe from the big, buzzy beetles and the hornets that regularly buzz in and for some reason get attracted to this window so they buzz right past my head when I'm in the middle of doing something like this which isn't great. So, very pleased with my DIY efforts.
Had a lovely weekend. Been really nice and sunny. It's sunny all the time here now. And I'm inviting some friends for dinner tonight who are just about to go home to England. So I'm looking forward to cooking later.
In business terms, my 30 Day Challenge, my first 30 Day Challenge has just finished and it's been incredibly successful. Lots of people have taken action. Lots of people are getting results. They're attracting new clients, attracting new leads. And that's been brilliant. I've really felt very encouraged by that. Lots of fantastic testimonials coming out of that first 30 Day Challenge too. I'll be running the next one probably towards the end of May. So come along to NicolaCairncross.com and click on the menu at the top and you'll see, I think it's in products and services, and you'll find the how to get onto the list for the next 30 Day Challenge. I look forward to working with you.
So this morning, I had to put together my half a page for the International Coach Federation. I'm speaking there on the 8th of May. And I'm really looking forward to it because its going to be about 500 coaches, consultants, and trainers all of whom are eager to hear about the latest news and how they can market themselves better and get more clients online as well as be the best coaches, consultants, and authors they can be.
And I was putting my thing together and I was thinking what is my main passion and mission in life?
And I was thinking about the 22 years experience I've had marketing myself 100% online as a coach. I did a fair bit of networking in the early days but it didn't really work and I didn't really enjoy it. So it's all been online ever since. And from that distance of 22 years I think the one thing I want to share on this day, excuse my phone beeping, the one thing I want to share on this day is that people have got to catch up.
You've got to catch up. I've been trying to teach everyone how to market themselves online for 22 years. And its all changed again. Social media changed everything in about 2006. We moved from static websites,