Are you building a social media administrator presence? If no, why not? Social Media is a great way to connect to your school constituents and build your "brand". In this video interview, Nina talks with Mr. Sidney Bailey IV, Assistant Principal of Portage West Middle School, who has become a social media "influencer" in the world of education. Mr. Bailey describes how he got started on social media and why he feels it is such an important tool in today's society.