From the age of 16, Joe Binley has been interested in supplementing for peak performance. He got his business degree in purchasing and supply chain management and was ready to launch his own company. He was mentored by someone in the industry, made some good connections, and launched Project AD. He’s super successful from a business and personal standpoint and it was great to pick his brain and catch up a bit.

Catching Up With Joe Binley

The podcast discussing fitness lifestyle, the keto diet, science, nutrition, contest prep, the fitness industry, business, and the pursuit of happiness!  There will be several different podcast guests that will consist of athletes, experts in the health and nutrition industry, and other people of interest!

Nutrition

Fitness

Health & Fitness

Wade Lightheart and Matt Galant are the head honchos behind BIOptimizers supplements, but they are also both big into the nutrition and bodybuilding space. Wade and Matt were both trainers working with pro athletes and other high performers. They both spent a decade in the gym helping people transform their health. Wade and Matt met in the gym, struck a friendship, and then started a business partnership that has been going strong since 2004. (https://bioptimizers.com/about-us/) We discussed everything from veganism to bodybuilding, so I'm sure you'll take something from this episode.    What you'll hear:    Their backstory and how they became interested in the supplement industry (4:30) Protein absorption and digestive health in bodybuilding (8:06) Enzymes for digestive health in the sports industry, with a focus on keto diets and their benefits (12:04) The importance of lipase enzymes for fat digestion and energy production (16:08) The importance of enzymes to aid in digestion, especially given the modern nutritional protocols (21:06) Dietary choices and their impact on gut health, with a focus on enzymes and probiotics (27:29) Ketogenic diet and fat metabolism, with tips for optimizing protein and fiber intake (32:51) Diet approaches for weight loss, including keto, intermittent fasting, and macronutrient ratios (38:52) Nutrition and exercise for optimal body composition and muscle gain (42:17) Dieting for bodybuilding competitions and their effects on metabolism (46:36) Nutrition and dietary choices as a bodybuilder (51:40) Dietary choices and their impact on health, with a focus on plant-based and carnivore diets (58:09) Supplement recommendations for optimal health benefits (1:03:03) Biggest frustrations with the supplement industry (1:10:59)    Where to learn more:    BIOptimizers    If you loved this episode and our podcast, please take some time to rate and review us on Apple Podcasts, or drop us a comment below!   

BIOptimization with Wade Lightheart and Matt Gallant

There's something for everyone in this episode. Eric Edmeades is a serial entrepreneur with experience including wireless networking, military research, Hollywood film production, and award-winning and life-saving medical simulation. Today, Eric is a leading authority in Behavioral Change Dynamics. Eric has created and consulted on some of the most effective, transformative, and highly rated educational products and live events in the world. His dedication and passion for improving the quality of human lives all across the world was the inspiration behind his flagship program, WILDFIT®, globally recognized as the most effective health transformation program on the market. (https://ericedmeades.com/) I thoroughly enjoyed this conversation and I've got no doubt you'll take something from it.   What we discussed:    His fascination with African conservation and early human history (1:25) Traditional hunting practices and daily life in a remote tribe (5:00) Indigenous people's health and lifestyle (8:34) The term "pre-diabetic" and its implications for medical advice (12:37) Diabetes diagnosis, lifestyle intervention, and food industry impact (16:15) Permanent psychological change in people for healthier habits (20:05) Nutrition, health, and personal transformation (24:34) The effectiveness of a nutrition program that incorporates seasonality, behavioral change, and storytelling (28:28) Ketosis and nutrition, with a focus on human history and evolutionary biology (32:38) Entrepreneurship and leadership (39:58) Parental involvement in children's education, including school choice and homeschooling (43:26) Psychology of food choices and their impact on health, with references to evolutionary biology and the manipulation of the food industry (47:57) Evolution, diet, and culture with a focus on the Garden of Eden and the Hadza people (51:57) What Eric has in store in the near future (55:22)    Where to learn more:    Eric Edmeades Postdiabetic    If you loved this episode and our podcast, please take some time to rate and review us on Apple Podcasts, or drop us a comment below!   

Living Life to the Fullest with Eric Edmeades

Are you aware of how environmental toxins and poor nutrition can affect your thyroid function? Risa Groux is a functional nutritionist and is an expert in all things thyroid health. It was a very interesting conversation and I know you'll learn a lot.    What we discussed:    Why Risa became so interested in thyroid function initially (1:18) The impact of social media and processed foods on mental and physical health (4:43) Childhood obesity, insulin resistance, and poor nutrition (11:25) Healthy eating, focusing on fiber, fats, and proteins (17:13) Diet, genetics, and health (24:57) Genetic testing and blood/stool analysis for personalized health insights (30:33) Functional medicine approach to nutrition and health, with emphasis on personalized dietary plans based on individual health status (34:40) Functional medicine certification programs and their acceptance in conventional Western medicine (39:28) Insurance issues (43:27) The growth of functional medicine (45:31)    Where to learn more:    Risa Groux Nutrition    If you loved this episode and our podcast, please take some time to rate and review us on Apple Podcasts, or drop us a comment below!   

Your Thyroid and Autoimmune System with Risa Groux

If you weren't aware, we're going through a bit of a crisis in the cacao butter market. I recorded a quick podcast to bring you up to speed on what this means for you as the consumer and our business practices because we value transparency.    What you'll hear:    Why we avoid raising prices (1:40) The details behind the cacao butter crisis (2:20) The devastating increase in price (2:58) How we're mitigating the loss (5:07) Possible solutions if the price continues to increase (6:02) Our pledge to maintain the quality of the product (9:02)    If you loved this episode and our podcast, please take some time to rate and review us on Apple Podcasts, or drop us a comment below!   

How the Cacao Butter Crisis Will Affect You with Robert Sikes

If you've been following us for a while, you know that we've made an effort to evaluate the products that we use in our home and on our bodies in order to avoid environmental toxins. Dr. Tom O'Bryan is a recognized world expert on gluten and its impact on health. He is an internationally recognized and sought after speaker and workshop leader specializing in the complications of Non-Celiac Gluten Sensitivity, Celiac Disease, and the development of Autoimmune Diseases, as they occur inside and outside of the intestines. (https://thedr.com/about/) He has a vast knowledge of how our everyday products can impact our hormones and everyday health, and it was a pleasure to learn from him.    What we discussed:    Why he became interested in environmental toxins (2:58) Fertility and the impact of diet on reproductive health (3:45) Toxic chemicals in environment affecting fetal brain development (9:33) Epigenetics and how lifestyle choices impact health, with a focus on toxins and inflammation (14:34) Reducing inflammation through air purification and simple lifestyle changes (18:42) Importance of clean water and air for overall health (24:44) Plastic contamination in bottled water and its impact on brain health (29:54) Toxic chemicals in everyday products and their impact on hormones and overall health (31:40) Gluten sensitivity and its impact on health (37:15) Immune system and food sensitivities (43:42) Inflammation, seed oils, and holistic health (50:24) Tips for reducing exposure and improving overall well-being (55:50)   Where to learn more:    The Dr.    If you loved this episode and our podcast, please take some time to rate and review us on Apple Podcasts, or drop us a comment below!   

Catching Up With Joe Binley

Download our free app to listen on your phone