<p>Cate Luzio is the founder and CEO of Luminary, a new community and collaboration space for women in New York City. Cate talks to The Pitch Factor about starting her business, taking risks, and how to pitch yourself to colleagues, friends, and coworking space mates.</p>

Cate Luzio is the founder and CEO of Luminary, a new community and collaboration space for women in New York City. Cate talks to The Pitch Factor about starting her business, taking risks, and how to pitch yourself to colleagues, friends, and coworking space mates.

Cate Luzio, founder Luminary, "The Elevator Pitch Doesn't Always Happen in the Elevator"

The Pitch Factor is a podcast about the new rules of success from leaders who launched movements, built groundbreaking companies and got the world to listen. These days, delivering a successful pitch can be the difference between success and failure. Pitch Factor Hosts Cari Sommer, CEO of RAISE Communications and business journalist Kathleen Harris talk to entrepreneurs, venture capitalists and tech leaders about the secrets of their success and how they got the right people to believe in them and their ideas.

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Cate Luzio, founder Luminary, "The Elevator Pitch Doesn't Always Happen in the Elevator"

Cate Luzio, founder Luminary, "The Elevator Pitch Doesn't Always Happen in the Elevator"