Fresh off a category design workshop in NYC, Rachel Josepho, Founder & CEO of Mindfull, and Waleed Cope, CEO of The Soap Box, joined us to share their journey as category designers leading early-stage startups.

Listen in to unpack…

• How early stage startups can use category design chart their strategy 
• Why category designers need to start with a highly targeted audience and expand over time
• How to uncover what’s missing in established categories

This episode was moderated by Pablo Gonzalez, John Rougeux, and Mike Damphousse.

Mentioned in this episode:

• Mindfull
• The Soap Box
• 22 Laws of Category Design
• Where Good Ideas Come From
• Position Yourself or Be Positioned

This episode is sponsored by:

• Category Design Advisors
• BeTheStage.live