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Every legendary category starts by naming the problem only they can see.
Then they plant a flag with a manifesto.
A Category Manifesto is your movementâs founding document.
Not copywriting. Not a positioning statement. Itâs the emotional and strategic narrative that rallies your customers, unites your team, and reframes the market.
In this mini-book, youâll learn the 8-part manifesto framework weâve used (and watched others use) to launch million- and billion-dollar categories.
Youâll also see how to co-write it with your AI co-founderâwhether youâre starting from scratch or pressure-testing a draft.
Hereâs what youâll get inside:
[00:02:18] â Why Every Category Needs a Manifesto: You donât win by building a better product. You win by introducing a new worldview. How brands from Qualtrics to Clari used manifestos to name the problem, invite others into the solution, and ignite a movement.
[00:08:36] â The 8-Part Framework for Manifesto Magic: From naming the enemy to defining the stakes, this is the playbook for writing a manifesto people believe in.
[00:18:40] â What Great Manifestos Sound Like (And Why Most Fall Flat): The difference between a forgettable brand story and a rallying cry people canât stop repeating.
[00:25:12] â How to Co-Create Your Manifesto With AI: Skip the blank page. Use AI to help brainstorm, structure, and refine a manifesto that still sounds unmistakably human.
[00:32:05] â One Manifesto Can Become a Movement (If You Dare to Ship It): What happens when you actually ship itâand how one document can anchor your strategy, content, and go-to-market for years.
This isnât about slogans or headlines.
Itâs about writing the story that defines your categoryâand claiming the future before someone else does.
Arrrrrrr,
Category Pirates đ´ââ ď¸
Eddie Yoon
Christopher Lochhead
Katrina Kirsch
By Category Pirates đ´ââ ď¸Every legendary category starts by naming the problem only they can see.
Then they plant a flag with a manifesto.
A Category Manifesto is your movementâs founding document.
Not copywriting. Not a positioning statement. Itâs the emotional and strategic narrative that rallies your customers, unites your team, and reframes the market.
In this mini-book, youâll learn the 8-part manifesto framework weâve used (and watched others use) to launch million- and billion-dollar categories.
Youâll also see how to co-write it with your AI co-founderâwhether youâre starting from scratch or pressure-testing a draft.
Hereâs what youâll get inside:
[00:02:18] â Why Every Category Needs a Manifesto: You donât win by building a better product. You win by introducing a new worldview. How brands from Qualtrics to Clari used manifestos to name the problem, invite others into the solution, and ignite a movement.
[00:08:36] â The 8-Part Framework for Manifesto Magic: From naming the enemy to defining the stakes, this is the playbook for writing a manifesto people believe in.
[00:18:40] â What Great Manifestos Sound Like (And Why Most Fall Flat): The difference between a forgettable brand story and a rallying cry people canât stop repeating.
[00:25:12] â How to Co-Create Your Manifesto With AI: Skip the blank page. Use AI to help brainstorm, structure, and refine a manifesto that still sounds unmistakably human.
[00:32:05] â One Manifesto Can Become a Movement (If You Dare to Ship It): What happens when you actually ship itâand how one document can anchor your strategy, content, and go-to-market for years.
This isnât about slogans or headlines.
Itâs about writing the story that defines your categoryâand claiming the future before someone else does.
Arrrrrrr,
Category Pirates đ´ââ ď¸
Eddie Yoon
Christopher Lochhead
Katrina Kirsch