Josh answers listener questions about category creation.

<ul><li>What’s the difference between category design and brand design?</li><li>Why do startups undergo category design shortly before their IPO?</li><li>Our category launch didn’t have the impact we hoped for. And our CEO doesn’t understand their new category. Where do we go from here?</li></ul>

Submit questions and subscribe to our newsletter here: <a href="http://categoryfirst.substack.com/" target="_blank">categoryfirst.substack.com</a>

Josh answers listener questions about category creation. What’s the difference between category design and brand design?Why do startups undergo category design shortly before their IPO?Our category launch didn’t have the impact we hoped for. And our CEO doesn’t understand their new category. Where do we go from here? Submit questions and subscribe to our newsletter here: categoryfirst.substack.com

Josh answers listener questions about category creation.

<ul><li>What’s the difference between category design and brand design?</li><li>Why do startups undergo category design shortly before their IPO?</li><li>Our category launch didn’t have the impact we hoped for. And our CEO doesn’t understand their new category. Where do we go from here?</li></ul>

Submit questions and subscribe to our newsletter here: <a href="http://categoryfirst.substack.com/" rel="noopener noreferrer">categoryfirst.substack.com</a>

Category Strategy vs. Brand Strategy

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&amp;A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.

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Arts

Marketing

Design

Management

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.

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Category Strategy vs. Brand Strategy

Category Strategy vs. Brand Strategy