In this episode, Preethy Padmanabhan sits down with Catharine Montgomery, Founder & CEO of Better Together, a communications agency focused on purpose-driven brands and social impact storytelling.

Inspired by the book Built to Sell by John Warrillow, the conversation explores what it truly takes to build a business that is not only profitable—but scalable and sellable. From creating repeatable systems to sharpening your value proposition, Catherine shares practical insights on building a company that can grow beyond its founder.

This episode goes deeper into the importance of clarity, positioning, and long-term vision—especially for founders looking to create sustainable, future-ready businesses.