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Catherine Chaput on affect & Trump's neoliberal branding
General Summary: Professor Catherine Chaput talks about her studies in neoliberalism and branding affects, particularly the Trump brand in the presidential campaign. Several undergraduate students from the University of Texas at Austin come up with questions about Trump's branding strategy, its rhetorical meaning and the impact of his strategy on politics and economics.
Detailed Summary: Brief introduction of Professor Catherine Chaput and her article (00:00-00:37); Summary of the main claim (00:37-03:06); Professor Chaput giving her definition of "affect," and how that definition differs from Brian Ott and Greg Dickinson's use of the term (03:06-07:41); Professor Chaput's definition of "branding" and its rhetorical meaning in a culture (07:41-10:30); Professor Chaput’s opinion “Make America great again” (10:30-14:19); Professor Chaput's thoughts on affective micro shocks and its relation to Naomi Klein’s The Shock Doctrine (14:19-17:03); Professor Chaput responding to how capitalism affects affective circulation (17:03-19:37); Professor Chaput's discussion on why Trump’s brand will not fail even though it contains falsities and why Trump’s brand is successful and working continuously for Trump (19:37-26:01); Professor Chaput pressing the point of the article and providing references of related topics (26:01-27:10); Conclusion of the podcast and giving credits (27:10-28:12).
Scholarly Article Informing this Production: Chaput, Catherine. “Trumponomics, Neoliberal Branding, and the Rhetorical Circulation of Affect”. Advances in the History of Rhetoric, vol. 21, no. 2, 2018, pp. 194-209.
Credits: This podcast was facilitated by Professor Mark Longaker and produced by Chia-Ying Ni and Yuyi Liu. It features the voices of David Minton, Tucker Britt, Zhihao Chen, and Professor Catherine Chaput. Music featured in this podcast, titled “commonGround”, was created by airtone and has been repurposed here under Creative Commons Attribution Noncommercial license 3.0. Additionally, conversation.wav was adapted and incorporated under Creative Commons 1.0 license.
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By Digital Writing and Research Lab, UT AustinGeneral Summary: Professor Catherine Chaput talks about her studies in neoliberalism and branding affects, particularly the Trump brand in the presidential campaign. Several undergraduate students from the University of Texas at Austin come up with questions about Trump's branding strategy, its rhetorical meaning and the impact of his strategy on politics and economics.
Detailed Summary: Brief introduction of Professor Catherine Chaput and her article (00:00-00:37); Summary of the main claim (00:37-03:06); Professor Chaput giving her definition of "affect," and how that definition differs from Brian Ott and Greg Dickinson's use of the term (03:06-07:41); Professor Chaput's definition of "branding" and its rhetorical meaning in a culture (07:41-10:30); Professor Chaput’s opinion “Make America great again” (10:30-14:19); Professor Chaput's thoughts on affective micro shocks and its relation to Naomi Klein’s The Shock Doctrine (14:19-17:03); Professor Chaput responding to how capitalism affects affective circulation (17:03-19:37); Professor Chaput's discussion on why Trump’s brand will not fail even though it contains falsities and why Trump’s brand is successful and working continuously for Trump (19:37-26:01); Professor Chaput pressing the point of the article and providing references of related topics (26:01-27:10); Conclusion of the podcast and giving credits (27:10-28:12).
Scholarly Article Informing this Production: Chaput, Catherine. “Trumponomics, Neoliberal Branding, and the Rhetorical Circulation of Affect”. Advances in the History of Rhetoric, vol. 21, no. 2, 2018, pp. 194-209.
Credits: This podcast was facilitated by Professor Mark Longaker and produced by Chia-Ying Ni and Yuyi Liu. It features the voices of David Minton, Tucker Britt, Zhihao Chen, and Professor Catherine Chaput. Music featured in this podcast, titled “commonGround”, was created by airtone and has been repurposed here under Creative Commons Attribution Noncommercial license 3.0. Additionally, conversation.wav was adapted and incorporated under Creative Commons 1.0 license.