The old "elevator speech" doesn’t quite cut it anymore when you’re meeting potential clients and referral sources. Let’s face it, nobody really wants to hear a speech when they ask "What do you do?" What they do want is to make a connection. To see what you have in common. To know whether there’s a next step. And you can’t make that happen with a canned spiel. Even a clever one.

Discover how to talk about your work in a way that grabs their attention and makes them want to know more. That opens the door for an engagement or referral. That lets people know how you can help them. And why they need to know you better. When you have the right words, short conversations create long-lasting results.