Richard Branson said entrepreneurs in the 21st century have to be storytellers. Cathy Goodwin says, “But they have to tell the right stories.”

Cathy is a copywriter and marketing strategist, focusing on small service-oriented businesses. She uses storytelling as a tool to carry out business strategy - not as a way to express yourself or entertain prospects. She’s also the author of Your Mess is NOT Your Message.

Cathy Goodwin, PhD, spent 20 years as a college professor before starting her online business. She has also performed standup comedy at open mics. So she's well-qualified to communicate serious ideas and have fun along the way.

She has lived all over North America, including Alaska and Canada. She now makes her home in Philadelphia with one rescue cat who refuses to share her story.

Click here to purchase Your Mess is NOT Your Message. Click here for Cathy’s gift to our listeners on finding your story archetype.