<p>Premier League Head of Supporter Services Cathy Long talks of the power of listening to fans, rather than throwing blind money on marketing campaigns</p>

Premier League Head of Supporter Services Cathy Long talks of the power of listening to fans, rather than throwing blind money on marketing campaigns

CATHY LONG, PREMIER LEAGUE: FANS ARE THE REAL EXPERTS

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CATHY LONG, PREMIER LEAGUE: FANS ARE THE REAL EXPERTS

CATHY LONG, PREMIER LEAGUE: FANS ARE THE REAL EXPERTS