Content Operations is going through some changes and Cathy McKnight, Chief Problem Solver for the Content Advisory shared how things are changing and how. Most important was how we are evolving from content operations to content orchestration. We went through each stage of operations, including: 

1. Strategy & Planning
2. Creation of Content Assets
3. Management of Content
4. Distribution/Promotion
5. Analytics/Performance 

And for each, Cathy discussed: 

• The processes
• The roles
• The technology
• How AI is impacting it and what it means for the people in the roles, giving them guidance/Future planning ideas. 

About Cathy 
 
Cathy McKnight is the Chief Problem Solver at The Content Advisory, a content consulting firm that balances the art of science of intelligent content strategy and operations. She works with companies to maximize their potential for success and profitability by helping them solve their content and martech challenges by building realistic strategic roadmaps to their definition of success. 

Cathy has years of experience in content strategy, content operations, content governance, technology strategy and implementation, and more.  

 
Where You Can Find Cathy: 

• LinkedIn: https://www.linkedin.com/in/cathymcknight/ 

• Twitter: https://twitter.com/cathymcknight  

• Website: http://www.contentadvisory.net/ 

Additional Resources: 

• Uncharted Journeys Podcast: https://www.unchartedjourneys.net/ 

Check out all 7 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast