Inside Startup Investing with Chris Lustrino

Cathy Minter, wisdom.io — AI Fall Detection & Aging-in-Place Done Right


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Most older adults want to age in place, but families and caregivers can’t be there 24/7. wisdom.io uses edge computing + radar + computer vision to detect falls and anomalies without wearables—keeping data inside the home and only sending alerts. CEO Cathy Minter shares:
• Market reality & unmet needs in home care
• Tech stack, privacy, and why edge > cloud for seniors
B2B2C go-to-market (home-care agencies, hospital discharge, 55+ communities)
• Pricing, unit economics, and pilot accuracy targets
• Samsung partnership: Wisdom on the Go (outside-home safety & gait insights)
• Competition (Sensi.AI, SafelyYou) and empathy-led design

Chapters:
00:00 Intro & the aging-in-place gap
03:23 Founder story & market stats
05:45 Product overview (edge hub, sensors)
06:04 Privacy & on-device AI
08:33 Hardware/installation Q&A
10:08 Sensor fusion & smart-home vision
11:25 GTM & channels
14:02 Pricing model
17:14 Home-care market size
18:27 Pilot design & accuracy
20:00 Competitors & differentiation
23:10 Scale strategy & Samsung
26:42 Closing & investor notes

...more
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Inside Startup Investing with Chris LustrinoBy Kingscrowd, Sam Fiske

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