Catriona Rowntree doesn’t have a background in the wool industry but has a genuine love for the fibre and her enthusiasm for wool is endless. So much so that after seeing a daggy TV story on the wool industry, she was compelled to call Australian Wool Innovation and offer her services to help promote wool. She's now been an ambassador for AWI for more than 10 years.

Catriona Rowntree doesn’t have a background in the wool industry but has a genuine love for the fibre and her enthusiasm for wool is endless. So much so that after seeing a daggy TV story on the wool industry, she was compelled to call Australian Wool Innovation and offer her services to help promote wool. She's now been an ambassador for AWI for more than 10 years.

Catriona Rowntree is wool's best PR agent

Women Behind Wool is a podcast about the women of the Australian Merino Wool Industry. 

Join your hosts Skye Manson and Lady Kate Knitwear's Penny Ashby as they introduce you to CEO's, researchers, TV hosts, shearers and shed hands alongside those who're cooking, cleaning, mustering, drenching and helping to bring up the next generation of wool growers in our country.

Society & Culture

Documentary

Women Behind Wool is a podcast about the women of the Australian Merino Wool Industry. Join your hosts Skye Manson and Lady Kate Knitwear's Penny Ashby as they introduce you to CEO's, researchers, TV hosts, shearers and shed hands alongside those who're cooking, cleaning, mustering, drenching and helping to bring up the next generation of wool growers in our country.

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Catriona Rowntree is wool's best PR agent

Catriona Rowntree is wool's best PR agent