Connecting cats and the creator economy!

This time Claire Waite Brown chats with Amanda B, AKA Captain Kitty, the creator and host of the brilliantly inventive and award-winning 6 Degrees of Cats, the podcast that explores deep, cat-themed questions such as 'Are cats cuter than babies?' and 'Did Sir Isaac Newton really create the cat door?'.

Amanda shares the frustration of the industry devaluing 'human, handcrafted work', but offers a powerful, optimistic theory that the rise of AI-generated content is pushing the industry toward a new economy requiring 'proof of humanity': advertisers will ultimately demand host-read ads and genuine human interaction because 'nobody wants to pay for a bunch of robots listening to their stuff'.

We also contemplate a fun new way to use the Podcasting 2.0 Person tag and give Binky, Snuggles and Peanut the credit they deserve!

In this episode you'll discover how TrueFans is driving interactivity by teaching people 'that there are different ways to help listeners become fans'. Sam reveals how creators can use a marketing budget to incentivize listener engagement with small sats payments that show podcasters value the listener's time and attention.

Plus, learn about new TrueFans discovery features, including a dedicated Awards page that turns winners and nominees into dynamic playlists.

We also cover critical industry news, including a warning about rising production costs from hosting platforms, and the positive prediction that podcast advertising is expected to top $3 billion in 2025!

Listen to 6 Degrees of Cats here

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Music: How It Is from Ketsa Music

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