In this episode we chat to  Cleo Schyvinck  from Ghent University about analysing cause related marketing in professional sport clubs through social network analysis. We discuss the article Cleo and co-authors   Michael L. Naraine, Bram Constandt, and Annick Willem  published about the topic "<a href='https://www.tandfonline.com/doi/full/10.1080/14413523.2021.1877941'>A network perspective on cause-related marketing collaborations in professional sport</a>".

In this episode we chat to Cleo Schyvinck from Ghent University about analysing cause related marketing in professional sport clubs through social network analysis. We discuss the article Cleo and co-authors Michael L. Naraine, Bram Constandt, and Annick Willem published about the topic "A network perspective on cause-related marketing collaborations in professional sport".

In this episode we chat to&nbsp; Cleo Schyvinck&nbsp; from Ghent University about analysing cause related marketing in professional sport clubs through social network analysis. We discuss the article Cleo and co-authors &nbsp; Michael L. Naraine, Bram Constandt, and Annick Willem&nbsp; published about the topic "<a href="https://www.tandfonline.com/doi/full/10.1080/14413523.2021.1877941" rel="noopener noreferrer">A network perspective on cause-related marketing collaborations in professional sport</a>".

Cause-related marketing in professional sport with Cleo Schyvinck

Sport Management Review Insights is your accompaniment to the academic journal, Sport Management Review. The podcast will delve into the journal’s published research by speaking to the researchers themselves. Each podcast is dedicated to a published research article from the journal, which you’ll also be able to read at the Sport Management Review website. If you love sport, you'll love Sport Management Review Insights! Thanks to the Sport Management Association of Australia and New Zealand (SMAANZ) for supporting the podcast. Sport Management Review (SMR) is published as a service to sport industries worldwide. It is a multidisciplinary journal concerned with the management, marketing, and governance of sport at all levels and in all its manifestations.

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Cause-related marketing in professional sport with Cleo Schyvinck

Cause-related marketing in professional sport with Cleo Schyvinck