In this special episode, your hosts Chris Berg and Thaddeus Campbell are joined by guest Noah Starr, CEO of TractIQ, to give you a front-row seat to the conference. We discuss the key takeaways, from the surprising level of optimism to the stark reality that self-storage development has "never been this hard".

We also explore the reasons behind this difficulty, including a lack of data transparency and the macroeconomic headwinds. Plus, we share a deeply personal conversation about faith, community, and the importance of personal responsibility in navigating today's challenging world.

In this episode, you'll hear about:

• The SSA's incredible growth, going from 52 attendees 50 years ago to over 3,700 at this year's event.

• The prevailing sentiment of "cautious optimism" despite market challenges.

• A staggering stat from Noah Starr on the amount of capital that has recently flooded into the self-storage industry.

• How a lack of data transparency is holding back smaller developers and contributing to overbuilding.

• A personal conversation between Chris and Thaddeus about the state of the country, the debasement of the US dollar, and why they believe in personal responsibility.

Tune in for a candid and informative chat that helps you understand the current pulse and future direction of self-storage!

Connect with Thaddeus Campbell:

• LinkedIn: https://www.linkedin.com/in/itsthadcampbell/

• Website: https://s3.partners/

Connect with Chris Berg:

• LinkedIn: https://www.linkedin.com/in/chrisbergreal/

• Website: https://abernatheydev.com/

Connect with Our Guest, Noah Starr:

• LinkedIn: https://www.linkedin.com/in/noah-starr/

• Website: https://tractiq.com/