11.18.2015 - By David Risley: Online Entrepreneur, Blogger, Blog Marketing Strategist
In the world of internet marketing, you very often see people price their products with prices that end in 7. $7.... $27.... $97...
Why do they do that? Is there some hidden psychological reason for this?
The answer is no, and this episode goes into it. We discuss:
- How the 7 prices got started
- How you never see an emphasis on 7 outside of the IM world
- Whether is makes any sense or not to test out incremental price changes
- When is the ONLY time it makes sense to make such tests?
Let's put this into perspective.