Your blog's design is about a hell of a lot more than just what looks pretty. When you're setting up your blog in a strategic way to accomplish your business goals, it needs to be designed to CONVERT. To do that, you need to understand how a reader's attention lands and FLOWS across the site - and then design your blog to work with that. In this installment, David discussed how all this works, and how to make your blog's design work FOR you - in terms of conversions and sales.