What is a lead magnet? Well, it is just something to give away to get people onto your email list. Right?

Well, there's more to it. In this part 1 of 2, we're going to dive into how to create the PERFECT lead magnet. In this episode, I share the TWO main purposes of a lead magnet (most people forget the second one). And I'm going to share a 7-point checklist of criteria for the perfect lead magnet.

The good news is that it will save you a lot of time, because the perfect lead magnet is actually a lot LESS work.