Now that we've talked about how to create the perfect lead magnet in episodes 70 and 71, it is time to talk about your general opt-in strategy on your blog. What are the most effective ways to build your email list from your blog?

In this episode, we cover 7 different strategies for building your list effectively. These strategies are specifically chosen to increase your conversion rate on your blog and put more people onto your list.

- What are the best converting locations on your blog for opt-in forms?

- How do you integrate squeeze pages into your blog?

- Should you ask for their first name?

- When is it OK to turn OFF double opt-in?

- How does a two-step opt-in increase conversion rates?

- What's the most effective opt-in strategy for a blogger - bar none?

All this, in episode #72.