Hollywood makes lots of multi-million dollar productions for us to enjoy - and we spend billions every year to be entertained by them. They must know a thing or two, right?

Yes, they do. And in this episode of our series, we're going to apply the lessons of Hollywood to our emails. You'll learn about:

- How we can use an email as an "episode"

- How you can build in "open loops"

- The usual storyline maps (like the hero's journey) and how you can use it in your marketing campaigns

- What comic books have in common with writing email campaigns