Most bloggers who are building an email list have one list for their one blog. And this is certainly better than nothing... but it could be a LOT more effective.

In this episode, we discuss the use of multiple lists for one blog and why it is so much more powerful. You'll learn:

- Why list segmentation is so important

- The most effective (and simplest) way to begin segmenting your list

- How you should structure multiple lists for your blog

- How to get people onto your "general list"

This is important for your success with email marketing moving forward.