There's lots of talk about how to get people onto your email list. But, then what? What do you SEND them?

This installment talks about where to draw material from to send to your email subscribers - both using your autoresponder and your broadcast emails. You'll learn:

- The important mindset to bear in mind here, especially if you've been blogging for awhile.

- The simple tactic to use right after they subscribe.

- How to cross-promote different lead magnets

- The biggest mistake people make when sending a new lead magnet to their EXISTING subscribers

- How to identify "money posts" to send to your list

There's no greater tragedy in this business then an email list which isn't being used. This episode will show you how not to make that mistake.