All blogs have an inherent inefficiency in how they deal with traffic, and we see it show up in the form of our bounce rate. A certain percentage of people - often upwards of 80% - will visit a single page on your blog and then simply leave. And no matter what things you do to decrease that bounce rate, you can only fight it so much.

Enter the world of retargeting. Retargeting is the absolute easiest way to get started in paid traffic. It is also very cheap and very easy to get a VERY good ROI with it. It also just so happens to short-circuit the entire problem of bounce rate.

By "pixeling" every single person who comes to your blog, you are building what I call your "second list". It is a real asset almost as important as your email list. And in this episode, I'll show you exactly how it radically improves the efficiency of your blog as a marketing platform.

You need to act on this information right away. As ad rates increase, it could become cost prohibitive to advertise at all UNLESS you have a retargeting audience built. So, this episode is very important... and timely.