A lot of bloggers spend a fair amount of time trying to grow vanity metrics like their Facebook fans and Twitter followers. But, we must ask the basic question...

Does it matter anymore?

In this episode, we'll discuss some basic statistics. Just what is the average organic reach of a post on Facebook? What is the average click-through rate on a tweet? And given these metrics, is this really where our time is best spent?

How should you deal with the issue of your fanbase on social media? Need you worry much about the size? Listen and find out.