Now that you've decided to start and launch your own podcast, it is time to start thinking about the long road to growing your audience. Podcasting is indeed a long-term content marketing play. Results are not immediate. This episode will show you some of the tactics you need to build into your podcasting for the long haul.

In this episode, you'll learn:

- Why your show's USP is so important

- How to cross-promote your podcasts on your blog

- Why you should have an official landing page for your podcast

- How you can use Facebook ads to promote your podcast

- How to use other podcasts to promote your own

- Much more

If you're going to bother podcasting, you might as well do it for keeps. :-)