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CBB109: Why Banner Advertising Is the Dumbest Way To Monetize Your Blog
As we begin our series on monetization and the business side of blogging, we simply MUST address the topic of banner advertising. Banner ads is usually the default way to monetize a blog. It just so happens to also be the DUMBEST way to go about it.
In this episode, I'm going to make it very clear where I stand on banner ads. Even though I've made quite a bit of money with banners in the past, I still believe it isn't the best way to go for many blogs.
It comes down to 5 problems:
(1) It doesn't make much money at all.
(2) It sends people away from your blog.
(3) Readers hate them.
(4) It delivers no value.
(5) It makes a mockery of what you're doing.
In this episode, I explain all 5 points - with backup. I also reveal the one SMART way to make money with ads. Lastly, I talk about the one situation where banner ads is really the only way to go for you.
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By David Risley: Online Entrepreneur, Blogger, Blog Marketing Strategist
4.8
7777 ratings
As we begin our series on monetization and the business side of blogging, we simply MUST address the topic of banner advertising. Banner ads is usually the default way to monetize a blog. It just so happens to also be the DUMBEST way to go about it.
In this episode, I'm going to make it very clear where I stand on banner ads. Even though I've made quite a bit of money with banners in the past, I still believe it isn't the best way to go for many blogs.
It comes down to 5 problems:
(1) It doesn't make much money at all.
(2) It sends people away from your blog.
(3) Readers hate them.
(4) It delivers no value.
(5) It makes a mockery of what you're doing.
In this episode, I explain all 5 points - with backup. I also reveal the one SMART way to make money with ads. Lastly, I talk about the one situation where banner ads is really the only way to go for you.