The first and possibly most fundamental concept to understand in order to build a profitable blog is the transformation.

Everything begins with the transformation. Product/market fit is determined by the transformation that your audience is looking to achieve.

In this episode, we'll cover:

- What do I mean by "transformation"?

- How the transformation maps out to potential products to offer

- How understanding the transformation is also the key to effective affiliate marketing

- How to move forward if you're in a niche where you can't figure out the transformation