We start off this episode with a matter of simple math...

You're not going to create a nice six-figure online business on the back of little ebook sales.

Remember, there are 3 ways to grow a business...

(1) Get more customers

(2) Get more frequent purchases

(3) Get higher ticket sales.

With that in mind, we begin talking about DESIGNING your business with this in mind. Namely, your funnel and why you should lay it out BACKWARDS.

You'll learn:

- The inherent design flaw of any business which relies solely on low-ticket offers

- The huge benefit to the mere exercise of creating a high-end offer...even if you don't actually build it yet.

- The order in which to design your funnel

- The recommended order on how to BUILD the pieces of your sales funnel if you're just starting out.