The LAST thing you want to do is spend a lot of time creating a product that nobody wants. And, quite frankly, even if you have a number of people TELL you it is a great idea... don't listen to them.

... because the ONLY valid test for a product idea is whether people will yank out their wallet and buy it right there on the spot.

In this episode, I discuss the PRE-SELL. Selling a product before you even make it. Not only is this a great way to test an offer, but it is also a way for you to generate some revenue (potentially) immediately because you can just create the offer out of thin air.

Listen to find out:

- Why an actual order is the only valid product test

- How to create an offer for something which doesn't yet exist

- How you can do this even if you don't have an audience yet.

- The minimum number of people to bring to your offer page to consider it a valid test

- How you can use webinars to build leads AND test potential offers at the same time