I've been creating information training products for over a decade now - and this episode sums up 8 important tips I've learned over the years on how to make great products.

You'll learn...

- Why the "thud factor" is a mistake and why your product should be smaller

- Why you need to outline your product before you make it

- Why you need to CONTROL your student

- The importance of a clear start and end

- The danger found in the WORDS you use inside your product

- How to design your product so that your student wins and they KNOW they did.

If you're in the business of creating training products (or plan to be), this is an important episode.