Most people create the product they think will be wanted and loved... then proceed to make the sales page and offer afterward. This can result in a flop.

In my opinion, the best way to do this is to start with your offer and then create the product to match it.

But, what goes into creating the offer?

In this episode, we'll discuss:

- Why most people get split testing all wrong

- 6 factors for creating an offer that will sell

- How to remove risk so people will trust you enough to buy

- What to do if your perfect offer isn't something you feel you can deliver