Greg Hickman knows all about mobile marketing and in this episode of the Collaborative Business Podcast he is my guest. In his blog and podcast Greg teaches small businesses about mobile marketing and earlier this week Greg published his latest book on SMS marketing.

Greg explains that for everything you do online the chances are high that it will be read or listened to on a mobile device. That makes that basically everything is or can be mobile. We discuss mobile collaboration and Greg explains how mobile played a role while collaborating with his web developer on his new site.