Business collaborations exist in all kind of flavors. Today we are entering the world of strategic alliances in multinationals with Cees Bijl, who is the head of strategic alliances and the head of emerging business areas at Philips. As you may know Royal Philips is a multi national headquartered in Amsterdam, the Netherlands and is a diversified technology company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.