In today’s episode of the Collaborative Business Podcast I am sharing 3 main tips (and a few more) that are essential in establishing strategic alliances. The main tips I am diving into are:

 

Start with why: Be clear on your reason for partnering; many companies just jump in a partnership due to an opportunistic approach or simply because they like each other and feel they need to do something together.

Communicate, communicate, communicate; George Bernard Shaw once said “The single biggest problem in communication is the illusion that it has taken place”, and he has a point. Having clarity is one thing, but do maintain it. So, communicate and check your communication to ensure that what you meant to communicate, is properly understood.

Ensure a three way value proposition; this is where it all starts. Without value proposition there will be no room for a healthy partnership. The value proposition needs to deliver value for the three parties involved: your partner, the customer and your own organization.

Tune into episode 27 to hear the full explanation of these tips and the few more I have added.