When we talk about “Spiritual principals in strategic alliances”, there might be a strange mix in the sentence. Spiritual principals might sound vague to many people while strategic alliances can be very concrete. Today I talk to Joe Kittel, the author of the book with the same title. As he writes on the back of his book: Joe is transforming the world by fundamentally changing the artful science of strategic alliance management. In this episode Joe will explain why spiritual principles are not vague and why it is very important to have them in all relationships and therefore also in strategic alliances.