If you ever have been on an airplane, the chances are good that you might have experienced an airline alliance in some form or shape. Sometimes the experience was unknowingly, sometimes you might have noticed that another airliner was taking care of your check-in and sometimes you might have chosen an airline because they offer the same air miles as your favorite airliner does. There is clearly more to alliances in airlines than we from the outside might see or even suspect.

In this episode of the Collaborative Business Podcast, we enter the world of airline alliances with Bruce Donszelmann, VP of Alliances at KLM Royal Dutch Airlines. You will hear Bruce explain how he learned that "no alliance is the same” and why executive support for strategic alliances is essential.