For this month’s episode, cbuzz is revisiting a CEO Insights conversation with Greg Ubert, founder and president of Crimson Cup Coffee & Tea. 

Greg Ubert explored a path not traveled by many when he left his job in high-tech software to pursue a coffee venture.

The Harvard graduate felt pressed to share with others the realization he had only just come to himself – coffee didn’t just have to be for caffeine, it could also taste great. This began Ubert’s quest for the perfect cup that resulted in the 1991 founding of Crimson Cup Coffee & Tea right here in Columbus.