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CC 066: A/B Split Testing For Content Marketers With Nick Disabato
On today’s show, I’m delighted to welcome Nick Disabato, the writer, designer and A/B testing expert - and author of The A/B Testing Manual. A/B testing is the scientific method applied to making conversion changes on your website, and Nick’s 'Draft' Design Consultancy has a proven track record of using research driven A/B testing to increase revenue for his e-commerce clients.In this episode, we tap into Nick’s specialist knowledge so we can make meaningful conversion decisions on our own business websites - and I found the whole conversation to be fascinating.
Nick's BackstoryNick got into A/B testing somewhat by accident. He was thinking about services he could offer on a retainer basis, and things that could involve design activity in some capacity. For Nick, A/B testing seemed like a really good fit, so he started Draft Revise, which is a now quarterly A/B testing service - and it’s fair to say he hasn’t looked back since.Nick is a great interviewee and shared a ton of value in this episode - so let's dive in to the show...
Nick Disabato Cartoon
[Podcast] A/B Split Testing For Content Marketers With Nick Disabato #contentmarketing
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Show NotesHear about Nick’s background and how he fell into A/B testing by accidentLearn some of the common mistakes made when doing A/B testingUnderstand the fundamentals and goals of A/B testing for your websiteFind out how Google Analytics can work for your website and how to properly use itDiscover Nick’s top affordable tools for small businesses to use for A/B testingLearn why behaviour recordings can be a powerful tool for understanding real world behaviourUnderstand how to use heuristic evaluations for your websiteFind out how to effectively find candidates and schedule user interviewsDiscover Nick’s tips on putting together an effective qualitative user surveyPlus! The PS Question! Nick shares an advanced A/B testing tactic you can use right after the show!
Resources Mentioned In This Episode> Nick Disabato’s website — https://draft.nu/> Nick’s Twitter — https://twitter.com/nickd> Visual Website Optimizer — https://vwo.com/> Optimizely — https://www.optimizely.com/> Hot Jar — https://www.hotjar.com/> Mouseflow — https://mouseflow.com/> Crazy Egg — https://www.crazyegg.com/> User Testing — https://www.usertesting.com/> ConversionXL — https://conversionxl.com/> Copy Hackers — https://copyhackers.com/> Ethnio — https://ethn.io/> Calendly — https://calendly.com/> Typeform — https://www.typeform.com/> Wufoo —
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By Loz James: Content Marketing Strategy Expert & Training ProviderOn today’s show, I’m delighted to welcome Nick Disabato, the writer, designer and A/B testing expert - and author of The A/B Testing Manual. A/B testing is the scientific method applied to making conversion changes on your website, and Nick’s 'Draft' Design Consultancy has a proven track record of using research driven A/B testing to increase revenue for his e-commerce clients.In this episode, we tap into Nick’s specialist knowledge so we can make meaningful conversion decisions on our own business websites - and I found the whole conversation to be fascinating.
Nick's BackstoryNick got into A/B testing somewhat by accident. He was thinking about services he could offer on a retainer basis, and things that could involve design activity in some capacity. For Nick, A/B testing seemed like a really good fit, so he started Draft Revise, which is a now quarterly A/B testing service - and it’s fair to say he hasn’t looked back since.Nick is a great interviewee and shared a ton of value in this episode - so let's dive in to the show...
Nick Disabato Cartoon
[Podcast] A/B Split Testing For Content Marketers With Nick Disabato #contentmarketing
Click to Tweet
Show NotesHear about Nick’s background and how he fell into A/B testing by accidentLearn some of the common mistakes made when doing A/B testingUnderstand the fundamentals and goals of A/B testing for your websiteFind out how Google Analytics can work for your website and how to properly use itDiscover Nick’s top affordable tools for small businesses to use for A/B testingLearn why behaviour recordings can be a powerful tool for understanding real world behaviourUnderstand how to use heuristic evaluations for your websiteFind out how to effectively find candidates and schedule user interviewsDiscover Nick’s tips on putting together an effective qualitative user surveyPlus! The PS Question! Nick shares an advanced A/B testing tactic you can use right after the show!
Resources Mentioned In This Episode> Nick Disabato’s website — https://draft.nu/> Nick’s Twitter — https://twitter.com/nickd> Visual Website Optimizer — https://vwo.com/> Optimizely — https://www.optimizely.com/> Hot Jar — https://www.hotjar.com/> Mouseflow — https://mouseflow.com/> Crazy Egg — https://www.crazyegg.com/> User Testing — https://www.usertesting.com/> ConversionXL — https://conversionxl.com/> Copy Hackers — https://copyhackers.com/> Ethnio — https://ethn.io/> Calendly — https://calendly.com/> Typeform — https://www.typeform.com/> Wufoo —