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CC 071: Canonicalization (SEO Essentials)
Welcome back to the SEO Essentials Series of the Content Champion Podcast. In this episode, I'm discussing canonicalization with highly experienced SEO, Tom Peary. Yes we know, don't let your eyes glaze over quite yet - as getting this right could save your organic traffic.Tom is the Head of SEO here at Content Champion, and also specialises in optimizing Google Shopping feeds. Between the two of us, we have over 30 years' experience in the content marketing and SEO industries.Tom joins me today to explain what canonicalization is and why it’s an essential part of your SEO strategy. He also tell us how using canonical tags can help boost your search engine ranking, and explains how to fix and prevent canonical errors.
Listen To The Canonicalization Show
Show NotesWhat are canonical tags and canonicalized URLs?How using canonicalization tags can help improve your website rankingHow to identify canonical problems on your websiteHow to prevent canonicalization problemsUsing htaccess commands and 301 redirects to resolve canonical website issuesHow long does it take to reap the benefits of correcting canonical errors?
[Podcast] Canonicalization (SEO Essentials) From Content Champion #contentmarketing #seo
Click to Tweet
Resources Mentioned In This EpisodeGoogle Search Console - Webmaster ToolsMoz Guide To CanonicalizationGoogle Guide To Using Canonical URLsCopyscapeSitelinerSitebulb
Read the transcript
Loz James: I'm Loz James, and this is the Content Champion podcast, the content, marketing, and SEO show where you can learn actionable techniques from real world examples. Hi guys, welcome to the show. This is our first SEO Essentials programme. We're going to be talking ... Me and Tom Peary, our head of SEO here, are going to be talking about those foundational elements of SEO on-page, technical, everything related to that, that you need to get in order before you do your in house SEO or content marketing, or start to use the services of a company like Content Champion. So, this time, we're going to be talking about canonicalization, and, look, me and Tom have got about 30 years SEO and content marketing between us, so you're in safe hands. Let's introduce Tom. Hi, Tom.Tom Peary: Hi, Loz.Loz James: So, what is canonicalization?Tom Peary: OK, so a canonical tag is really just a way of telling a search engine about a page on your website. If you've got a piece on content on a page that is then duplicated elsewhere, the rel=canonical tag just, literally, shows Google, this is the main page, this is the master URL, we're not intentionally trying to duplicate content across the site. That way, it just sorts out any problems with duplicate content.Loz James: Okay. Can you give us some examples of what that looks like on a small business site?Tom Peary: Yeah, sure. I think one of the easiest ways is, if you take, for example, the www.
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By Loz James: Content Marketing Strategy Expert & Training ProviderWelcome back to the SEO Essentials Series of the Content Champion Podcast. In this episode, I'm discussing canonicalization with highly experienced SEO, Tom Peary. Yes we know, don't let your eyes glaze over quite yet - as getting this right could save your organic traffic.Tom is the Head of SEO here at Content Champion, and also specialises in optimizing Google Shopping feeds. Between the two of us, we have over 30 years' experience in the content marketing and SEO industries.Tom joins me today to explain what canonicalization is and why it’s an essential part of your SEO strategy. He also tell us how using canonical tags can help boost your search engine ranking, and explains how to fix and prevent canonical errors.
Listen To The Canonicalization Show
Show NotesWhat are canonical tags and canonicalized URLs?How using canonicalization tags can help improve your website rankingHow to identify canonical problems on your websiteHow to prevent canonicalization problemsUsing htaccess commands and 301 redirects to resolve canonical website issuesHow long does it take to reap the benefits of correcting canonical errors?
[Podcast] Canonicalization (SEO Essentials) From Content Champion #contentmarketing #seo
Click to Tweet
Resources Mentioned In This EpisodeGoogle Search Console - Webmaster ToolsMoz Guide To CanonicalizationGoogle Guide To Using Canonical URLsCopyscapeSitelinerSitebulb
Read the transcript
Loz James: I'm Loz James, and this is the Content Champion podcast, the content, marketing, and SEO show where you can learn actionable techniques from real world examples. Hi guys, welcome to the show. This is our first SEO Essentials programme. We're going to be talking ... Me and Tom Peary, our head of SEO here, are going to be talking about those foundational elements of SEO on-page, technical, everything related to that, that you need to get in order before you do your in house SEO or content marketing, or start to use the services of a company like Content Champion. So, this time, we're going to be talking about canonicalization, and, look, me and Tom have got about 30 years SEO and content marketing between us, so you're in safe hands. Let's introduce Tom. Hi, Tom.Tom Peary: Hi, Loz.Loz James: So, what is canonicalization?Tom Peary: OK, so a canonical tag is really just a way of telling a search engine about a page on your website. If you've got a piece on content on a page that is then duplicated elsewhere, the rel=canonical tag just, literally, shows Google, this is the main page, this is the master URL, we're not intentionally trying to duplicate content across the site. That way, it just sorts out any problems with duplicate content.Loz James: Okay. Can you give us some examples of what that looks like on a small business site?Tom Peary: Yeah, sure. I think one of the easiest ways is, if you take, for example, the www.