Welcome back to another ​show in the SEO Essentials series of the Content Champion podcast. A common issue with many of our new client websites is duplicate content. Duplicate content can play a significant role in your site’s ability to rank well on search engines such as Google. Content Champion’s Head of SEO, Tom Peary, joins me again today to share his wisdom on the best SEO strategies to help you improve your website’s search ranking. Tom explains what duplicate content is - on your own website as well as across the web - and how this content can affect your ability to rank at the top of Google. He also explains how to identify and fix these issues, how Google views duplicate content on ecommerce websites, and how soon you can expect to see an improvement for your site once you’ve made these corrections. 

Listen To The ​​Duplicate Content Show

Show NotesWhat is duplicate content and why it’s important to identify it on your website How to identify external duplicate content How Google views duplicate content for ecommerce websites Methods used to find duplicate content How to handle duplicate content issues How soon can you expect to see your site rebound after fixing these issues Ways to protect your original content, when to contact site owners plagiarizing your content, and using DMCA 

[Podcast] ​​​Duplicate Content (SEO Essentials) From Content Champion #contentmarketing #​seo

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​Resources Mentioned In This EpisodeCC 071: Canonicalization (SEO Essentials)CopyscapeSitelinerSitebulbAhrefsDMCA

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Loz James:           I'm Loz James, and this is the Content Champion Podcast, the content marketing and SEO show where you can learn actionable techniques from real world examples. Hi, guys. Welcome to the show. This is the second SEO essentials podcast, talking about the foundational elements of SEO. I'm with Tom Peary, a head of SEO here at Content Champion, and related to the last show about canonicalization, we're now talking about duplicate content. Tom, could you explain to us what duplicate content is, on both our own sites and on the web?Tom Peary:          Yeah, sure. Let's start with our own sites to begin with, because it ties in nicely with the last podcast. Looking at your site for duplicate content is really important, as we said before, just because it can really hold you back in terms of your organic rankings. Too much duplicate content ... A little bit's okay, the odd fodder thing, menu items, Google understands that, but duplicate content across your site is going to impact poorly on your organic rankings, because Google sees you haven't taken much effort, that it's just filled with the same stuff. How relevant to that is a user? It can't differentiate different pages, because it has the same content. So that's the first thing.​The other one, which can be ... usually, it's out of your control, initially anyway, is external content that's been lifted, effectively. So if a site has been lazy, and they've just taken all your site content, or huge chunks of it, which we see all the time, it's really common, especially in the black hat world, which is not as abundant as it was,