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CC 074: Backlink Audits (SEO Essentials)
Welcome to another episode in the SEO Essentials series of the Content Champion podcast, where we discuss the foundational aspects of SEO you need to get right before rolling out a successful SEO campaign - or employing an agency. This time I'm joined again by our Head of SEO, Tom Peary, to look into the subject of backlink auditing - how we assess a backlink profile and the tools we use to achieve this. Let's dive in...
Listen To The Site Speed Show
Show NotesHow to use Google webmaster toolsHow you can get a manual link penaltyWhat over-optimization means and why it is bad for SEOThe first thing to look for in a link profileWhat makes a link badWhat link contextuality isHow to submit a disavow file through Google Webmaster Console* When and why you should disavow links
[Podcast] Backlink Audits (SEO Essentials) From Content Champion #contentmarketing #seo
Click to Tweet
Resources MentionedGoogle Webmaster Console Ahrefs Moz SEMrush How To Create a Link Disavow File
Read the transcript
Loz James: I'm Loz James and this is the Content Champion podcast. The content, marketing and SEO show where you can learn actionable techniques from real world examples.Hi, guys. Welcome to the show. Tom, how do we assess our back link profile?Tom Peary: Yeah, it's a good question, because for those unfamiliar with what impact links have or how to find them. It's going to be a bit daunting, so we'll try and break it down into a few ways that you can do this. First thing is, you should always have a webmaster console account. Previously known as webmaster tools. I still call it that. I think it's a better name.Using that account, registering your domain, and then once it's been registered, at least generally at least a few weeks because it won't find all the links straight away, is going to the in bounding section. I'm looking at the links to your site, and then you can export that as a file, and then viewing them. See how they look. Your sites about one topic and you got links from a site that's completely irrelevant and your links just don't seem to fit. Do you really think that's a great thing for your site? That's the first thing. Using Webmaster console is a brilliant tool. Google created it for a reason. Also, it's not updated as frequently and as quickly as some of the more sophisticated SEO tools that are built purely to look for signals from links to your site, but it will give you a good idea, especially if you've had a link penalty. Say you've had a manual action, the links are probably in that section of your webmaster profile. Yeah, I'd probably say nine times out of ten. Using that, that's the first one. Google Webmaster Console. Register with that. See what's coming into your site, and keep your check on it as well.Other ways, other tools, are things like our favourite that we use daily is AH Refs. Ahrefs.com in my opinion is the best link auditing tool there is. There's also Moz, and some other great tools out there, but I find it works quicker. It finds links faster that are coming in.
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By Loz James: Content Marketing Strategy Expert & Training ProviderWelcome to another episode in the SEO Essentials series of the Content Champion podcast, where we discuss the foundational aspects of SEO you need to get right before rolling out a successful SEO campaign - or employing an agency. This time I'm joined again by our Head of SEO, Tom Peary, to look into the subject of backlink auditing - how we assess a backlink profile and the tools we use to achieve this. Let's dive in...
Listen To The Site Speed Show
Show NotesHow to use Google webmaster toolsHow you can get a manual link penaltyWhat over-optimization means and why it is bad for SEOThe first thing to look for in a link profileWhat makes a link badWhat link contextuality isHow to submit a disavow file through Google Webmaster Console* When and why you should disavow links
[Podcast] Backlink Audits (SEO Essentials) From Content Champion #contentmarketing #seo
Click to Tweet
Resources MentionedGoogle Webmaster Console Ahrefs Moz SEMrush How To Create a Link Disavow File
Read the transcript
Loz James: I'm Loz James and this is the Content Champion podcast. The content, marketing and SEO show where you can learn actionable techniques from real world examples.Hi, guys. Welcome to the show. Tom, how do we assess our back link profile?Tom Peary: Yeah, it's a good question, because for those unfamiliar with what impact links have or how to find them. It's going to be a bit daunting, so we'll try and break it down into a few ways that you can do this. First thing is, you should always have a webmaster console account. Previously known as webmaster tools. I still call it that. I think it's a better name.Using that account, registering your domain, and then once it's been registered, at least generally at least a few weeks because it won't find all the links straight away, is going to the in bounding section. I'm looking at the links to your site, and then you can export that as a file, and then viewing them. See how they look. Your sites about one topic and you got links from a site that's completely irrelevant and your links just don't seem to fit. Do you really think that's a great thing for your site? That's the first thing. Using Webmaster console is a brilliant tool. Google created it for a reason. Also, it's not updated as frequently and as quickly as some of the more sophisticated SEO tools that are built purely to look for signals from links to your site, but it will give you a good idea, especially if you've had a link penalty. Say you've had a manual action, the links are probably in that section of your webmaster profile. Yeah, I'd probably say nine times out of ten. Using that, that's the first one. Google Webmaster Console. Register with that. See what's coming into your site, and keep your check on it as well.Other ways, other tools, are things like our favourite that we use daily is AH Refs. Ahrefs.com in my opinion is the best link auditing tool there is. There's also Moz, and some other great tools out there, but I find it works quicker. It finds links faster that are coming in.