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CC 076: How Content Marketing Leads To Sales With Chris Marr
Hello and welcome to episode 76 of the Content Champion Podcast. On the show this time, I’m delighted to be talking with the founder of the Content Marketing Academy - Chris Marr.Chris has fast become the leading voice in the UK content marketing movement - and the CMA Live conference he established, held annually in Edinburgh, Scotland - attracts big name speakers such as Marcus Sheridan, Chris Brogan and Ann Handley (and not forgetting Chris himself - who is an engaging and inspiring speaker and coach).I wanted to talk to Chris about a great article on the CMA website detailing how content marketing leads to sales, and what resulted was a fascinating conversation. So let’s dive in...
Listen To The Show
Show NotesLearn about Chris' previous career & backstoryIntroducing the Zero Moment of TruthUnderstanding how your prospects buy onlineFormulating buyer questions to inform your contentThe process of how content marketing leads to salesMarcus Sheridan's 'They Ask You Answer' FrameworkThe 5 main types of questions your customers always askWhy content marketing is a strategic part of your businessWhere we can find Chris online and access his resourcesThe PS Question - Chris shares a great answer you won't want to miss!
[Podcast] How Content Marketing Leads To Sales With Chris Marr #contentmarketing
Click to Tweet
Resources MentionedContent Marketing AcademyCRUSH IT! by Gary VaynerchukCMA LiveThe Sales LionAnn HandleyChris BroganMouseflowZero Moment of Truth
Read the transcript
Loz James: Thanks for coming on, Chris.Chris Marr: Awesome. I'm really pleased to be here. I'm excited. Thanks for having me.Loz James: Okay. Now, before we dig down into how content marketing leads to sales, could you tell us your backstory, please, and how you got started in the industry?Chris Marr: Yeah, sure. I think this is quite an interesting journey for me, because I never started off as a marketer as such. So I was ... Wind the clock back to the ages of 19 and 29, I was working in management, a management role at the University of St. Andrews, and it was probably like mid-career that I really started to get interested in marketing, without really knowing that that was what I was getting interested in. We had events, venues, we had bars, cafes, and things like that. And suddenly I started to change my role into looking at, like, you know, traffic and profits and, you know, sales and stuff like that. I got really interested in that. Social media obviously started to become a big thing back then. Facebook landed in the UK. Started to just really get interested in all of that stuff. Started a blog. And it just all kind-of got really organic, actually,
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By Loz James: Content Marketing Strategy Expert & Training ProviderHello and welcome to episode 76 of the Content Champion Podcast. On the show this time, I’m delighted to be talking with the founder of the Content Marketing Academy - Chris Marr.Chris has fast become the leading voice in the UK content marketing movement - and the CMA Live conference he established, held annually in Edinburgh, Scotland - attracts big name speakers such as Marcus Sheridan, Chris Brogan and Ann Handley (and not forgetting Chris himself - who is an engaging and inspiring speaker and coach).I wanted to talk to Chris about a great article on the CMA website detailing how content marketing leads to sales, and what resulted was a fascinating conversation. So let’s dive in...
Listen To The Show
Show NotesLearn about Chris' previous career & backstoryIntroducing the Zero Moment of TruthUnderstanding how your prospects buy onlineFormulating buyer questions to inform your contentThe process of how content marketing leads to salesMarcus Sheridan's 'They Ask You Answer' FrameworkThe 5 main types of questions your customers always askWhy content marketing is a strategic part of your businessWhere we can find Chris online and access his resourcesThe PS Question - Chris shares a great answer you won't want to miss!
[Podcast] How Content Marketing Leads To Sales With Chris Marr #contentmarketing
Click to Tweet
Resources MentionedContent Marketing AcademyCRUSH IT! by Gary VaynerchukCMA LiveThe Sales LionAnn HandleyChris BroganMouseflowZero Moment of Truth
Read the transcript
Loz James: Thanks for coming on, Chris.Chris Marr: Awesome. I'm really pleased to be here. I'm excited. Thanks for having me.Loz James: Okay. Now, before we dig down into how content marketing leads to sales, could you tell us your backstory, please, and how you got started in the industry?Chris Marr: Yeah, sure. I think this is quite an interesting journey for me, because I never started off as a marketer as such. So I was ... Wind the clock back to the ages of 19 and 29, I was working in management, a management role at the University of St. Andrews, and it was probably like mid-career that I really started to get interested in marketing, without really knowing that that was what I was getting interested in. We had events, venues, we had bars, cafes, and things like that. And suddenly I started to change my role into looking at, like, you know, traffic and profits and, you know, sales and stuff like that. I got really interested in that. Social media obviously started to become a big thing back then. Facebook landed in the UK. Started to just really get interested in all of that stuff. Started a blog. And it just all kind-of got really organic, actually,