Sign up to save your podcasts
Or
Share CC 077: Does Content Marketing Work? With Sarah Mitchell
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
CC 077: Does Content Marketing Work? With Sarah Mitchell
Does content marketing work anymore? Is content marketing dead? These are just some of the questions I hear all the time - and that I hope to answer in this edition of the Content Champion podcast.To discuss this subject, and to mount a defence of content marketing, it's my great pleasure to introduce my latest guest, Sarah Mitchell, Director of Content Strategy at Lush The Content Agency in Perth, Australia.An expert at developing content marketing and community engagement strategies for clients, Sarah is also an in demand public speaker, Australian editor for The Chief Content Officer magazine and co-host of the Brand Newsroom Podcast.So there really is no-one better placed to show us how content marketing works and what you're doing wrong if it isn't working for you just yet. Let's dive in.
Listen To Sarah's Show
Show NotesLearn about Sarah's backstoryWhy a documented strategy is essential for content marketing successWhy marketers and agencies should stop looking for quick win tactics with content marketingWhy content marketing is a long term investment in your business (and commitment is key)How to measure content marketing so you can report on your successExamples of two firms killing it with content marketingSarah’s quick fire defence of content marketing (25 things you should look out for if you want to be successful)Where we can connect with Sarah onlineThe PS Question - listen to the end as you won't want to miss Sarah's answer!
[Podcast] Does Content Marketing Work? With Sarah Mitchell #contentmarketing
Click to Tweet
Resources MentionedLush The Content AgencyThe Great Content Marketing SwindleContent Marketing InstituteBrand Newsroom PodcastAcquire Technology Solutions Mining PeopleSocial Media ExaminerSarah on Twitter
Read the transcript
Loz James: Thanks for coming on, Sarah.Sarah Mitchell: Well, thanks for having me. I'm really delighted to be here today.Loz James: Now, before we dig down into the subject of today's show, which is really looking at does content marketing actually work? We'd love to hear your backstory, please.Sarah Mitchell: My background is not in marketing funnily enough. I started my education was in computer science, and I spent just about 20 years in software and software development, really, this will date me,
View all episodes
By Loz James: Content Marketing Strategy Expert & Training ProviderDoes content marketing work anymore? Is content marketing dead? These are just some of the questions I hear all the time - and that I hope to answer in this edition of the Content Champion podcast.To discuss this subject, and to mount a defence of content marketing, it's my great pleasure to introduce my latest guest, Sarah Mitchell, Director of Content Strategy at Lush The Content Agency in Perth, Australia.An expert at developing content marketing and community engagement strategies for clients, Sarah is also an in demand public speaker, Australian editor for The Chief Content Officer magazine and co-host of the Brand Newsroom Podcast.So there really is no-one better placed to show us how content marketing works and what you're doing wrong if it isn't working for you just yet. Let's dive in.
Listen To Sarah's Show
Show NotesLearn about Sarah's backstoryWhy a documented strategy is essential for content marketing successWhy marketers and agencies should stop looking for quick win tactics with content marketingWhy content marketing is a long term investment in your business (and commitment is key)How to measure content marketing so you can report on your successExamples of two firms killing it with content marketingSarah’s quick fire defence of content marketing (25 things you should look out for if you want to be successful)Where we can connect with Sarah onlineThe PS Question - listen to the end as you won't want to miss Sarah's answer!
[Podcast] Does Content Marketing Work? With Sarah Mitchell #contentmarketing
Click to Tweet
Resources MentionedLush The Content AgencyThe Great Content Marketing SwindleContent Marketing InstituteBrand Newsroom PodcastAcquire Technology Solutions Mining PeopleSocial Media ExaminerSarah on Twitter
Read the transcript
Loz James: Thanks for coming on, Sarah.Sarah Mitchell: Well, thanks for having me. I'm really delighted to be here today.Loz James: Now, before we dig down into the subject of today's show, which is really looking at does content marketing actually work? We'd love to hear your backstory, please.Sarah Mitchell: My background is not in marketing funnily enough. I started my education was in computer science, and I spent just about 20 years in software and software development, really, this will date me,