Welcome to another episode of the Cured Collective Podcast. Today, Joe discusses an alternative way of approaching risks in life. For many individuals, risks initially create a sense of unease and this unease drives complete aversion. However, this avoidance isn’t necessarily conducive with a life well-lived. There is a way to calculate risks before deciding what type of action needs to be taken. Unfortunately, the calculations that help with making these types of decisions aren’t widely taught; Joe shares what has helped him learn how to reframe (and even embrace) risks in life, business, and beyond.

Joe also explains the concept of “relative risk vs. absolute risk,” and gives the example of entrepreneurship and growing a business. Data shows that 20% of new businesses fail in their first year. Yet, this percentage doesn’t deter most entrepreneurs from still giving their new idea a shot at success. This suggests an inherent ability to confront risk, consider what is at stake, and move forward anyways. In other words, there are times when it is far more advantageous to be risk-aware than risk-averse. Starting and growing a business is one such example.

“Increasing your capacity for risk requires exposing yourself to difficult times and proving to yourself that you can make it through.” – Joseph Sheehey

Key Highlights

• Joe explains the concept of taking risks in life and how this is not a topic we learn from teachers;
• Confidence is born from taking risks. Every single time we face adversities and difficult situations, we become stronger and more resilient;
• Joe shares objective data and subjective experience to shine a light on the nature of approaching risks while building a business;
• Joe offers a mindset shift: the more risks you take in life, the more opportunities you are giving yourself to stretch and succeed.

Episode Resources

• Drink Cured: https://www.curednutrition.com/drinkcured/
• Learn more about any of Cured's all-natural products at our website https://www.curednutrition.com and save 15% with checkout code "COLLECTIVE"
• What does true health mean to you? Connect with us on Instagram (@curednutrition) and share your journey on our most recent post!
• For any questions regarding Cured Nutrition products or our movement please email us directly at [email protected].